Checker Board

At ColorHub we wanted to create a company Christmas gift that would wow our clients and showcase our creative and technical capabilities as a corrugated trade printer. I wanted to create something that a whole office of people could share and enjoy together, so I settled on a checker board.

Prototype & Iterate - Paper sketches led me from a flat, one layer board design to a more three-dimensional board with beveled edges. I wanted to get away from the cheap cardboard feel. After assembling several prototypes, I realized that the gluing phase of the process required a high level of precision and left a lot of room for error. A simple adjustment to the shape of the back panels made things more intuitive and sped up the assembly process.

Build - I developed the graphics of the board to mimic a handcrafted wooden chess set. After that, the last step was designing a custom box and divider to hold the board and checkers pieces, keeping them snugly in place during shipping. I set up production ready print files and dielines, and walked the production team through the assembly process.

Impact - Our gift demonstrated to our clients that cardboard doesn't have to look cheap and disposable. With a little creativity and ColorHub's print capabilities, our clients can create products that impress and delight.